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For a few days now, the Internet has been buzzing about Gap's new logo. Many hate it, for others, it's not real design faux-pas.
Here are some questions, that will definitely come in handy when thinking about of revamping your brand.

PS: Here is the old and new logo's as seen on their official website. Tell us what you think?

Guest Post: Soultanicals Logo

Logo design is by far my favorite element of graphic design. I love the challenge of creating a mark to identify a brand. So I'm ALWAYS excited when a client reaches out to me about designing a logo. Today I would like to share with you a logo project I really enjoyed working on in the last month.

This project was with a client who is launching a line of organic plant-based body and hair products called Soultanicals. When describing the essence of her brand the client used words like soul-infused, afrolistic, and soul-centric. I loved these terms! I couldn't help but be inspired. Immediately I brainstormed different ideas to bring "soul" and "botanicals" together (I mean, that's totally what the brand name is all about).

The client mentioned that she wanted an afro lady incorporated into the logo somehow. When I think of afros I think of the 60's and 70's, and the illustrative style of the 60's and 70's was inspired by Art Nouveau. Therefore, I looked at illustration and beauty packaging from the Art Nouveau era for inspiration as well as different ways other artists interpret hair.

I also collected images that related to how I wanted my afro lady to look; peaceful and in a natural meditative state. I also had to figure out how this afro lady would be used. Was she interacting with nature? Would she be a character? A label or a symbol? After tons of sketches I decided to pursue a concept where a natural haired lady was embracing nature and/or being embraced by nature.

Once I got a handle on the face and how this afro lady would relate to her "environment" I created several options (along with some other completely different logo concepts) to present to the client.

The logo pictured bottom right is what she chose.

From our Guest Blogger Andrea Pippins of Fly 

Evolution: Ligne Roset

LOGO EVOLUTION

Famed for their functional + stylish furniture, family-run manufacturer/distributor Ligne Roset celebrates its 150th anniversary this year. Bon fête!

Read more on Logo Design Love

The Nautical Life: T + S

Brought to you by the letters T+S

Evolution

World Cup logos 1934-2010. 
Which is your favourite?

Creative Nerd

Bodies

Elements of Tam + Sam

Brought to you by the letters T + S

The Roots

This Roots Jam session logo infuses the image of roots of a plant reflecting what lies below the surface, growth and support.

Roots Jam Session

Square Root

Logo plays on the analogy of square root, its complexity and simplicity.

Roots Jam Session

The Roots

This Roots Jam session logo infuses the image of roots of a plant reflecting what lies below the surface, growth and support.
Roots Jam Session

Game

Guess the logo?

Parabéns

Most of us already know where we going to spend the Summer of 2016...

Rio, definitely had one of the best logo.

More info here

Try again

Montreal remakes logo. The odd phrase is a translation from the sweet-sounding French motto, "Le Grand Montréal: L'espace pour se réaliser."

Design & Branding: Co Création, Gestion de Marque Inc., National PR
Cost: $487,000 +
Method: design by committee

Read more