It runs in the family

Minimalist, much more classical and a little pricier, that's how we could describe H&M sister- brand COS (Collection of style).

COS, launched in 2007, recently opened its first Parisian store with men, women and children apparel + accessories. 

With COS, the Swedish group is obviously targeting a  different group of consumer from the ever-so-present H&M's and I'm  curious to see how quickly Parisians will adopt the style.