Menu Mind Games

In his new book, Priceless: The Myth of Fair Value (and How to Take Advantage of It), author William Poundstone dissects the marketing tricks built into menus—for example, how something as simple as typography can drive you toward or away from that $39 steak. Read more...

2 commentaires:

Audrwey a dit…

ohhh le Balthazar... une bonne place parait-il... Avez-vous testé les filles? :)


TAM + SAM a dit…

Yup, je confirme ma soeur bossait pour Pastis et maintenant pour Minetta Tavern qui appartiennent au meme mec... Yummy!!!