Montreal's Nouveau Riche

Ladies &  Gents make  room for  Nouveau Riche Colors, a new lifestyle brand that brings you the best street wear with a 514 twist. They offer hand made designs made in Montreal on pieces with  names like 'Leaders vs Followers' , 'Crème de la Crème',  'Numéro 1'.

This SS 2010 teaser arrives  just in time for Montreal's summery festivities and will be available as of April 30.

NVRCH 'represents the representation of young wealth (beyond monetary value)' so be on the lookout.