J'aime mon carré!

French label Hermes, synonymous with luxury and craftsmanship, is celebrating their scarves with on their fanzine website, J'aime mon carré! It showcases their story, photography, short videos and upcoming events. Created by  British photographer Matt Irwin and stylist Francesca Burns this fashion project centres around four women, from London, Paris, NY and Tokyo, wearing their favourite Hermes scarves.

In addition, Hermes and Colette have joined forces to give new life  the silk patterns with bold graphics and colors. Available: September 27th through October 16th

Bonus: site features a how-to instructional guide on how to sport this signature scarf.