Yummy Yoobi

Yoobi Sushi will be a new Japanese hand crafted seafood experience based in Soho, London serving temaki rolls and fresh sushi, eaten by hand from a cone in a restaurant. Can't wait... but in the meantime, I will venture Lexington Street in Soho for an afternoon of fishing. A bit confused? Click here for more info on how to get your free temaki. itadakimasu or bon appétit !

The name is derived from the word 'yubi' the Japanese word for fingers. The visual perfectly captures the essence of a brand which was inspired by trips to Rio, Tokyo and London. Our remit covers all aspects of the brand as it grows from packaging and menu displays to website and in-store signage. - ico design

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