The name is derived from the word 'yubi' the Japanese word for fingers. The visual perfectly captures the essence of a brand which was inspired by trips to Rio, Tokyo and London. Our remit covers all aspects of the brand as it grows from packaging and menu displays to website and in-store signage. - ico design
3.01.2012
Yummy Yoobi
12.03.2011
9.23.2011
Ozwald's Safari
With Ozwald Boateng, Spring / Summer 2012 is a Safari; a Safari that the designer and his family took in Kenya. As usual with Boateng's collections, we love the classic attention to details, the beautiful use of color and the unique elegance Boateng and his brand embody. And this lookbook shot by photographer Jimmy Hansen is perfect.
8.10.2011
Olympic Stamps
7.29.2011
Art Fabrics
7.12.2011
Can't Get Enough
One thing that is amazing about Londontown is the endless amount of exhibitions, degree and end of year shows -- I just can't seem to get enough. From the University of Arts London to the Royal College of Arts and a plethora of others the creativity is awe inspiring. Recently I have been attending Free Range highly recommended. It is a showcase of graduating fine art, fashion, photography, architecture and design students from around England.
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| Photos: Pariya Thamnusarn |
When? 31st May - 25th July 2011
What? The UK's largest graduate art and design show
Where? Old Truman Brewery | Brick Lane, East London
Plus? Free Admission
Check back for some posts spotlighting some talented student work.
1.27.2011
This is not a Suit
Peep his Sundance nominated short' This is not a suit' from his of his Dressing Easy campaign and let us know what you think.
10.26.2010
Things to wear
9.27.2010
Dancehall Gear
We recently discovered Ranks London, a new t-shirt line that pays homage to some of dancehall's most iconic rude boys, namely Shaba Ranks, Buju, Ninjaman.
We're especially fond of the Shaba Ranks' one which one is your favourite?
4.28.2010
Melange
BezemYMailan have been under our radar for a little while now.
A creative duo that hails from Russia+Togo (Bezem) & France +Vietnam (Mailan) by way of Paris and London, their one of a kind creations beautifully reflect of this rich cultural heritage. Indeed, Bezem and Mailan design clothes and accessories for the cosmopolitan gals.
Their style? vibrant and colorful pieces with fine embroderies and a special attention to details, in other words urban, eclectic and chic.
Make sure you to visit their visit their official website, you'll thank us later.
4.07.2010
Hoods to the Woods
London based twenty year veteran in photography,
Tim Simmons explores environment and nature.




3.03.2010
Curiouser + Curiouser
Wishing we could be there...
The British Library hosts an Alice in Wonderland-themed event. Home to the original manuscript of Alice's Adventures Under Ground, the British Library is set to stage Curiouser and Curiouser: The Genius of Alice In Wonderland. +Details
2.09.2010
♥ Don't Break My Heart
London's Zest Studio, a contemporary glass gallery in West Brompton, fashions these unique glass hearts and is offering "glass heart" courses for couples on Saturday 13 February -- just in time for V-Day. To book a place, visit here.
P.S: On a funny note...
"And then, when everything goes sour, you can pick it up and symbolically dash it to the floor where it will shatter into a thousand shards, just like the ruined remains of your so-called relationship. Sorry, got carried away there..." - Creative Review
12.27.2009
Holiday Greeting
University of the Arts London festive holiday greeting by recent Wimbledon graduate Gabriel Piers-Mantell.



































