We recently had the privilege of watching
Pink Ribbons, Inc. a feature documentary which had its world premiere at the
Toronto International Film Festival 2011.
It is a clear-eyed look at the worldwide cause-marketing machine behind
corporate fundraising for breast cancer research. This must-see film
unveils “the pink myth" and encourages people to question their actions while calling for accountability.
Think Before You Pink
Every year, hundreds of thousands of people walk, run and shop for “the
cure.” Millions of dollars are raised in the name of breast cancer, but
where does all the money go, and what is actually achieved?
Pink Ribbons, Inc., examines what many have called the “dream cause” of cause-related
marketing. This interview with the producer, Ravida
Din, offers insight
into film and her role and career at the National Film Board of Canada.
Brilliant and thought provoking. Check out the trailer below.