Fashion Breathes

Imagine this... clothing that actually purifies the air we breathe. Fusing the worlds of fashion and chemistry Catalytic Clothing is a radical new project that does just that.

"Employing existing technology in a new way, it seeks to explore how clothing and textiles can be used as a catalytic surface to purify air as we walk around our cities."

Fashion helping the planet with an eco edge, just what we like.

Created by Artist Professor Helen Storey MBE, London College of Fashion and scientist Professor Tony Ryan OBE, PVC Faculty for Science at University of Sheffield.

❧ Earth Day: 2010

❧ Eco Tote

Be eco chic and stylish with BCBG's Earth Day Tote. 25% of proceeds go to Jane Goodall's Roots & Shoots organization.

RE-CYCLE

Maroussia Rebecq and Andrea Crews clearly knows what it means to RECYCLE. We love what the Paris-based creative team did with these vintage pieces. Eco-Chic!
Buy them here.

The First Sign of Spring

he cold air and harsh weather has us longing for spring. One glance at H&M's spring lookbook may have you feeling the same. The romantic "Garden Collection" infuses floral prints and sorbet colours on flowing tops and dresses. A plus, it's eco chic and features items under $100. We can't wait...

Walk the green walk

Paris based footwear company Veja is really doing the eco thing. By using Brazilian fair trade latez and organic cotton Veja guarantees an excellent product, both in looks and quality.

They recently launched " Projet Numéro Deux" a line of casual+ very classy leather bags.

A model with a cause

Top model Helena Christensen teamed up with Oxfam for a series of photographs that illustrate climate change. Christensen went to the tiny village of Pacchanta. in her mother's birthplace Peru , and followed vilagers whose lives have been affacted by drought and its drastic consequences.

The exhibit can be seen at the Proud Gallery in London

> BBC

Let it rain

London Undercover has turned a plain umbrella into a coveted, eco-friendly and fashionable accessory. Quintessentially British, in both company and product name, these umbrellas can brighten any rainy day.

Slim Walkers: English Breakfast, Fish & Chips, Union Jack Plaid, Union Jack Gingham / Plaid

£40 - £50

Challenge your World

20 video artists + 20 wild, whimsical, and unconventional ideas = machines that solve environmental issues.

Recycle invaders from Challenge Your World on Vimeo.

The crown jewel from Challenge Your World on Vimeo.

Boxed?

Earth Day Should Be Everyday

From living green to saving the Earth, one day at a time, these books give readers an eco edge.

You don't have to take my word for it...

DesignBox

Hitting stores in June, this eco friendly box designed for Veuve Clicquot is better than being recyclable it is reusable.

Green properties:
+ paper exclusively from trees approved by the Forest Stewardship Council
+ micro-grooving helps reduce the amount of packaging and potential waste

Eco font

Less ink yet still legible. “Eco Sans” is a new green font created by Spranq, a Dutch communications firm. This font saves on printing ink by using less of it. Download yours here.
T

To live in a tree house

CHANGE STARTS AT THE TOP

Green means go

The new mini cooper has the eco edge. BMW will introduce a new electric mini.